WooAudit vs Ecomhint vs Upkepr — we check more of what matters
Most store audits either tell you a score and stop, or bury you in technical readouts. We do neither. WooAudit checks 15 of the 18 things that move a WooCommerce store — speed, security, SEO, conversion and AI-search — and puts the lost-sales cost next to every issue, in plain English, with the full technical detail one tap away.
What only WooAudit does
Five things neither Ecomhint nor Upkepr can match.
The £ cost of every issue
We don't just flag a problem — we estimate what it's costing you in lost sales. That turns a checklist into a business case.
Real backlink & keyword data
The paid tier pulls genuine backlink, keyword and competitor data. Ecomhint and Upkepr have none of it.
Built for WooCommerce
Shop-aware checks — not a generic URL scanner pointed at a store. We detect your shop and dig into it.
PDF + shareable report
Export a clean PDF or share a live link. Neither rival lets you take the report with you.
Honest, visible pricing
Free audit, then £19.95 or £39.95 — on the page, no “contact us”. Upkepr hides its price.
Ready for AI search
We check whether ChatGPT, Claude and Perplexity can even see your store — the 2026 visibility gap nobody else in the Woo niche checks.
Full feature matrix
✓ full◐ partial✕ none · our column highlighted
| Capability | WooAudit | Upkepr | Ecomhint |
|---|---|---|---|
| £ money-impact on every issueOnly we tell you what each problem costs in lost sales | ✓ | ✕ | ✕ |
| WooCommerce-native checks | ✓ | ✕ | ◐ |
| On-page SEO (title, meta, H1, alt, OG, canonical) | ✓ | ✓ | ◐ |
| Structured data / schema | ✓ | ✓ | ✕ |
| Core Web Vitals / speed | ✓ | ✓ | ◐ |
| HTTPS / SSL check | ✓ | ✓ | ✓ |
| Security headers (HSTS, CSP, X-Frame…) | ✓ | ✓ | ✕ |
| Outdated-WordPress flag + server fingerprint | ✓ | ✓ | ✕ |
| Caching / CDN + minification check | ✓ | ◐ | ✕ |
| CRO / conversion checksEcomhint's whole product — we now do it too | ✓ | ✕ | ✓ |
| AI-search / GEO visibilityGPTBot / ClaudeBot access, llms.txt, FAQ schema | ✓ | ✓ | ✕ |
| Plain-English + technical detail layer | ✓ | ✓ | ◐ |
| Backlink / keyword / competitor dataReal SEO data in the paid tier — neither rival has any | ✓ | ✕ | ✕ |
| PDF export + shareable report | ✓ | ✕ | ✕ |
| Transparent, visible pricingUpkepr hides its paid pricing | ✓ | ✕ | ✓ |
| Broken-link checkOn our roadmap | ✕ | ✓ | ✕ |
| Malware / CVE / blacklist scanUpkepr's monitoring speciality | ✕ | ✓ | ✕ |
| Continuous 24/7 monitoring + alertsA future WooAudit tier | ✕ | ✓ | ✕ |
| Fully covered | 15 / 18 | 11 / 18 | 3 / 18 |
Clear enough for you, deep enough for your developer
The thing that trips up every other tool: too basic to be useful, or too technical to understand. We give you both, layered.
“Your store is slow on phones, and slow stores lose sales.”
Plain English, with the money impact — no jargon, no guessing what it means for your business.
LCP 4.1s · TBT 620ms · missing HSTS header · 6 render-blocking scripts
The real numbers behind a “Show the technical detail” expander — everything your developer needs to fix it.
Where we're honest
Three things Upkepr does that we don't — yet. We'd rather tell you than pretend.
See your own store's score in about 15 seconds
Free, no signup — and every fix in plain English, money impact included.
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